Zillow has announced that Real Estate Web Solutions has joined Zillow Tech Connect: Leads. Real Estate Web Solutions is the first technology partner to develop and integrate a lead notification technology into their customer relationship management (CRM) system, realOMS, at the broker level. Zillow Tech Connect: Leads allows technology companies to connect their systems with Zillow, creating a more seamless experience for the brokers and agents who use Zillow as a key component of their marketing efforts at no additional cost.
realOMS enables brokerages to significantly improve the efficiency and responsiveness of its agents. By partnering with Zillow Tech Connect: Leads, errors associated with email parsing are eliminated, resulting in more accurate and timely lead delivery. Berkshire Hathaway HomeServices Select Properties and Berkshire Hathaway HomeServices Advantage, REALTORS®, both in St. Louis, Mo., are the first brokerages to implement realOMS through Zillow Tech Connect: Leads. Now, more than 630 agents rely on realOMS to deliver the contacts they receive from Zillow.
"The creation of this new lead notification platform enables faster and more accurate delivery to our broker clients, said George Toumbalakis, co-owner and senior partner of Real Estate Web Solutions. "Within seconds of a buyer's request for contact, that information is pushed to our system from Zillow, streamlining data delivery and circumventing problematic email and parsing techniques. Our partnership with Zillow has redefined how leads are transmitted from one of the most visited real estate websites to our customers. Our approach eliminates the incidence of lost or missed leads due to antiquated notification methods broadly used in the industry."
Zillow already offers its own contact management software, which is used by many brokers and agents. However, Zillow believes that brokers and agents should have the right to choose the technology with which they are most comfortable with, and that most efficiently connects them to consumers ready to engage on their home search.