We are holding our second Best Practice Master Class as part of the Property Portal Watch Conference in Bangkok. This day long seminar looks at all operational aspects of how to run a property portal or the real estate segment of a general classifieds search site.
This is the perfect seminar for those that are new to the industry and want to quickly get up the learning curve or those that want to know more about best practice from around the world.
The seminar is divided into 7 sections - each covering a specific section of property portal operations.
Targeting Agents, Developers and Private Sellers
Learn how portals around the world are targeting the key segments of agents, developers and the private sellers. We will cover the value propositions, go to market approaches, and how they are managing customers long term.
Managing and Presenting Listings
Listing quality and their presentation on a portal is very important. This session looks at how property portals are tackling these important issues and using the presentation of listings to drive superior results for their advertiser and for their consumers.
The key issue for any portal is how much traffic they can drive to their site and how they can do this at the lowest possible costs. This session looks at industry best practice in driving traffic including SEO, SEM, email alerts, brand building and much more.
Creating Engagement and Generating Leads
Creating and maintain engagement around the listings is very important. It is through this engagement that leads are created and fed back to the advertiser. This session looks at the different approaches portals are taking to improving the overall conversion on the site.
Monetisation is the all important issue as without monetisation there is no future for a site. This session looks at the various models from freemium, pay to list, pay per lead and the emerging transaction model. It discusses how these are being implemented and the associate costs in making it happen.
This session looks at how a portal (or general classifieds site) should structure itself to deliver strong growth. Getting the organisation structure right can be the difference between releasing fast growth and slowing a business down. It also looks at the underlying systems and processes a business needs to put into place to ensure smooth operations.
Corporate Structuring and Capital Raising
Last, but not least, this session looks at how portals are approaching capital raising.