“Finding the perfect house on www.pisos.com - there’s nothing to it” is the new advertising campaign launched by the Spanish real estate website to show how finding a home online is very simple when you use pisos.com.
The campaign includes conventional advertising on television and Grupo Vocento’s print and online media and three special actions led by four presenters well known for their respective entertainment programmes - Andreu Buenafuente and Berto Romero from La Sexta channel’s late night show ‘En el aire’, Dani Mateo from the La Sexta current affairs and entertainment programme ‘El Intermedio’ and Arturo Valls from the Antena 3 quiz show ‘Ahora Caigo’.
The “Finding the perfect house on pisos.com - there’s nothing to it” campaign is the outcome of the efforts being made by the real estate portal to position pisos.com as the leading real estate website, thanks to its distinctive and innovative offering, and provide its customers with increased visibility.
The website’s Head of Marketing and Communication Ibana Miró highlights how “the campaign reflects the brand values of pisos.com: approachability, empathy, optimism, freshness, effectiveness and help from an easily remembered and easy to use portal that has the best offering for users who need to find a property to buy or rent.”
The pisos.com real estate website allows users to easily buy, sell or rent any kind of real estate within Spain. It helps users to locate all kinds of real estate through its search engine, whether they users be looking for flats, apartments, housing for rent, commercial and retail spaces, construction promotions, etc. It not only offers services to search; users can also put their home or commercial space up for sale by publishing their own advertisements quickly and easily.
Information is organized by province and municipality, and users can search for flats in both large cities and small towns all over Spain. It includes buy/sell real estate advertisements between individuals, as well as those from real estate agencies, promotions, new construction, second-hand flats, holiday residences, planned real estate construction, offices, office suites, etc.
Source: Press Release