Not to be confused with the iProperty Group in SE Asia, the iProperty Company is the UK is looking to raise GBP 500k on a pre-money valuation of GBP 7.5m to fund marketing.
The iProperty Company positions itself as being an alternative to Rightmove and Zoopla as "most of the major property portals represent estate agents and exclude private owners. This tends to force buyers and tenants to go via an agent when what they really want to do is speak to the owner."
As a result, the iProperty Company aims to be "A global online property community, which connects owners with buyers directly. With no need for estate agents, we enable individuals to buy, sell or rent their homes, absolutely free of charge. This saves both buyer and seller a great deal of time and money."
The company plans to generate income through three streams although the description of these streams is rather light on:
Here is a link to the crowd sourcing site.