Zillow has announced the launch of Zillow® Tech Connect: Reports, the third and newest pillar of the popular Zillow Tech Connect program. Through Zillow Tech Connect: Reports, MLSs and brokerages who send their listings directly to Zillow will have access to expanded reporting on their listings.
"Having clear metrics around listing performance is crucial to all our MLS and brokerage partners," said Greg Schwartz, Zillow Group chief revenue officer. "We offer a great option to those partners who've elected to implement the Zillow Data Dashboard, but Zillow prides itself on being an open platform. We are happy to offer MLSs and brokers the opportunity to use the reporting solution they are most comfortable with and best fits their needs, which includes solutions like ListTrac and its offerings."
ListTrac is the first partner to join Zillow Tech Connect: Reports. In addition to its core offerings, ListTrac will now offer agents and brokers the opportunity to see how their listings are performing on Zillow, as well as across the Web.
"We originally set out to develop ListTrac to provide the industry with a complete picture of online metrics for real estate listings," said Trent Gardner, CEO of ListTrac. "This picture would not be complete without metrics from the nation's top real estate marketing platform, which makes partnering with Zillow exceptionally exciting."
In addition to Zillow Tech Connect: Reports, the Zillow Tech Connect platform includes Zillow Tech Connect: Leads and Zillow Tech Connect: Reviews, and allows technology companies to connect their systems with Zillow, creating a more seamless experience for the brokers and agents who use Zillow as a key component of their marketing efforts, for free. Zillow Tech Connect: Reports is expected to launch in the coming weeks.