"This new agreement with ListHub's Real Estate Network (REN) broadens the range of online services we are able to provide our members in two different ways," said Pam O'Connor, president and chief executive officer of Leading Real Estate Companies of the World®. "Not only does it arm us with the ability to amplify online exposure for our members' listings, it will help us offer an all-inclusive listings search experience on our website and better connect real estate professionals with transaction-ready home buyers and sellers. Our alignment with the REN marks a big leap forward in value that we will provide to our network of independent brokerage firms."
"We're proud that ListHub's REN will continue to serve RE/MAX and Realty Executives, empowering their agents to make connections with home buying consumers on their websites and mobile applications," commented Celeste Starchild, ListHub's vice president and general manager. "We're also pleased to announce that our broker and MLS customers will now be able to bring their listings to a new audience of home buyers and sellers on LeadingRE.com. Agreements with these networks signify a mutual long-term commitment to manage listings data and advertising exposure through a single industry platform."
ListHub's REN empowers franchise publishers and broker networks like Leading Real Estate Companies of the World to index and display accurate, broker-authorized listings on their national brand websites and mobile apps, providing a world-class real estate search experience for home buyers and sellers. Multiple listing services (MLSs) and brokers who have opted in to display listings on this network are able to increase the exposure for their listings on brand name real estate websites and mobile apps while maintaining tight control of where their listings are published.
In addition to creating the opportunity for all ListHub broker customers to advertise listings on these key industry websites, REN participants also share listings with one another, further strengthening the value to each REN participant. The REN rules are available for review here. The rules were developed by ListHub in collaboration with MLS and franchise leadership in 2012.
Listing syndication – the permission-based delivery of listing information from brokers and MLSs to third-party content providers – is the structural and contractual framework upon which real estate information is provided to online publishers and real estate industry service providers. ListHub pioneered real estate listing syndication to help serve the real estate industry's expansion to online marketing, and today it serves nearly 600 MLSs and over 50,000 brokers across the country in delivering listing information to more than 150 publisher and vendor websites and mobile apps. ListHub also maintains unparalleled data protection protocols with these publishers, and provides holistic reporting about listing performance across the marketing landscape.