Homes.com and Clareity Security, a leading provider of MLS subscriber authentication, have partnered to provide Clareity Direct Connections, an easy and secure way for brokers and MLSs to manage the online marketing of their listings.
“We are happy to add Homes.com as a Clareity Direct Connect partner. The team at Homes are pioneers in building broker and MLS friendly offerings and were one of the first portals to offer a fair exchange of value for listings,” said Amy Geddes, COO of Clareity.
Implementing Clareity Direct Connections enhances the quality and accuracy of the listings marketed on Homes.com, while offering MLSs and brokers another efficient option to communicate permission and display preferences. The Clareity Direct Connections permission gateway gives MLSs and their participating brokers a straightforward option for permissive distribution to Homes.com and Homes.com’s marketing products and services, including Homes Connect lead aggregation and incubation tools.
With 90 percent of Homes.com consumers actively searching for their next home and 75 percent not yet working with a real estate professional, Clareity Direct Connections gives brokers and MLSs instant access to engage with consumers visiting Homes.com. Month over month, unique visitor traffic and leads were up over 60 percent on Homes.com. As a result, Direct Connect members will benefit by engaging with Homes.com’s quality consumers.
“Homes.com is excited to offer Clareity Direct Connection from Clareity Security as another resource to improve the overall quality and accuracy of listing data for consumers and real estate professionals,” said Andy Woolley, vice president of industry development for Homes.com. “Currently, more than 400 MLSs have partnered with Homes.com to facilitate direct listing updates on behalf of their brokers and agents. Clareity Direct Connections will continue to expand that footprint and simplify the process for more brokers and agents interested in advertising their listings to Homes.com’s high-quality, transaction-ready consumers.”