Zillow Group has announced that the largest multiple listing service in the country, California Regional MLS, along with 17 additional MLS partners, have signed agreements to send their listings directly to Zillow® and Trulia®, bringing thousands of new listings directly to both sites. Additionally, two of the largest real estate franchisors in the country, Realogy and Keller Williams, have established direct feeds that assure the flow of listings from their brokerages to Zillow and Trulia remain uninterrupted.
"It's great to see so many of our MLS partners appreciate the value in building a relationship with Zillow and Trulia," said Greg Schwartz, Zillow Group chief revenue officer. "We've already been able to create a total of more than 20 new direct agreements with MLSs, which means they are guaranteed uninterrupted service to two of the most trafficked real estate websites and suites of mobile apps just as home shopping season is getting underway."
"The CRMLS board of directors is diligent in ensuring our brokerage community is empowered through choices and protections made available to them via the MLS," said Art Carter, CEO of CRMLS. "It is imperative that our brokers' choices in delivering data to the Zillow Group remain intact. CRMLS and the Zillow Group have taken the initiative to ensure that data will continue to be delivered on our subscribers' behalf."
New partners include:
Through the Zillow Partnership Platform, real estate agents will be prominently displayed as the listing agent on all of their listings and be able to receive leads directly from Zillow. Brokerages will receive attribution, branding, a link back directly to their websites and have daily reporting access.
Source: Press Release