Home » Zoopla Confirm 300% Conversion Rate Increase When Listing By Travel Time
Zoopla Confirm 300% Conversion Rate Increase When Listing By Travel Time
Since May 1 2014 visitors to Zoopla and PrimeLocation have been able to search for properties based on their desired travel time to a point of interest e.g. a workplace. Today the success of the technology was announced, with the group reporting a 300% increase in conversion rates compared to a distance based search. A conversion is calculated as a house hunter contacting the agent.
Zoopla and PrimeLocation are amongst the first independent property listing sites to implement TravelTime. The technology enables visitors to specify the maximum commute time and mode of transport rather than searching by miles radius. The technology delivers more relevant properties to consumers, and as a result they take action by contacting the agent.
The TravelTime platform, accessible on mobile as well as desktop browsers, covers all of the group’s properties across the UK. House hunters can select from two formats to display results. The list view displays the commute time in minutes and the map view allows property buyers to visualise the total commutable area and properties that fall within it. The site also allows users to set up alerts for fresh properties within minutes of their desired location.
Matt Cohan, Chief Product Officer for ZPG said, “We’re pleased to announce that our travel time tool has achieved an impressive 300% increase in conversions. We believe that because the results are more relevant the quality of leads we pass to our members is higher. We’re delighted that the tools and services we provide our consumers can deliver such commercial benefits to our members.”
Creators of TravelTime, cite a number of reasons for this jump in conversions. Charlie Davies, co-founder, iGeolise says “Visitors don’t need to research the commute time to each property because we do it for them, making their decision making quicker and easier. By listing the realistic time to each property, we eliminate irrelevant ‘as the crow flies’ results. TravelTime reflects the way that humans think…minutes mean more than miles.”