ListHub has renewed agreements with global franchises CENTURY 21 and Coldwell Banker, both of which are subsidiaries of Realogy. These deals build on the momentum of the national agreements ListHub announced last week and give the millions of monthly consumers who view properties on these brands' websites and mobile apps access to the listings provided by ListHub's Real Estate Network (REN). ListHub is operated by Move, Inc., a subsidiary of News Corp.
"We're proud of the value ListHub's REN has provided to charter members CENTURY 21 and Coldwell Banker over the last three years," said Celeste Starchild, ListHub's vice president and general manager. "The REN helps industry sites and well-known real estate brands deepen their engagement with buyers and sellers online by providing a premier real estate search experience."
"CENTURY 21 and Coldwell Banker's participation in ListHub's REN has helped each brand ensure they are providing home buyers and sellers with the most accurate listings search experience possible when searching on their respective websites and mobile apps," said Alex Perriello, president and chief executive officer of the Realogy Franchise Group. "Offering robust home search arms our affiliated brokers and agents with the ability to connect in a meaningful way with transaction-ready home buyers and sellers."
ListHub's REN empowers franchise publishers to index and display accurate, broker-authorized listings on their national brand websites and mobile apps, providing a world-class real estate search experience for home buyers and sellers. Multiple listing services (MLSs) and brokers who have opted in to display listings on this network are able to increase the exposure for their listings on brand name real estate websites and mobile apps while maintaining tight control of where their listings are published.
Listing syndication – the permission-based delivery of listing information from brokers and MLSs to third-party content providers – is the structural and contractual framework upon which real estate information is provided to online publishers and real estate industry service providers. ListHub pioneered real estate listing syndication to help serve the real estate industry's expansion to online marketing, and today it serves nearly 600 MLSs and over 50,000 brokers across the country in delivering listing information to more than 150 publisher and vendor websites and mobile apps. ListHub also maintains unparalleled data protection protocols with these publishers, and provides holistic reporting about listing performance across the marketing landscape.
In addition to creating the opportunity for all ListHub broker customers to advertise listings on these key industry websites, REN participants also share listings with one another, further strengthening the value to each REN participant. The REN rules are available for review here. The rules were developed by ListHub in collaboration with MLS and franchise leadership in 2012.