Zillow Group, which houses a portfolio of the largest and most vibrant real estate and home-related brands on mobile and Web, today announced that another 24 new MLS partners have signed agreements in the past week to send their listings directly to Zillow and Trulia.
"With every partner that decides to send Zillow and Trulia a direct feed, it improves the overall accuracy as well as home shoppers' experience, resulting in more opportunities for agents to engage with home buyers and sellers," said Greg Schwartz, Zillow Group chief revenue officer. "The security of a direct feed is the best way to ensure millions of home shoppers on Zillow and Trulia see the highest quality data. I'm thrilled to welcome our new partners, who see the value Zillow and Trulia bring to the table and are connecting their members with a growing population of home shoppers and sellers."
"The L.A. real estate market has always commanded a spotlight – the entire world looks at what is happening here," said Annie Ives, CEO of CLAW. "Our first priority was guaranteeing our members' data was accurately represented, since home shoppers and buyers often have to make big and quick decisions. It only made sense to create a direct relationship with Zillow Group as it assures our members are represented on their listings and the data on the site matches what's in our database. Our membership is incredibly pleased we have a direct agreement in place."
Other new partners include:
Through the Zillow Partnership Platform, real estate agents will be prominently displayed as the listing agent on all of their listings and be able to receive leads directly from Zillow. Brokerages will receive attribution, branding, a link back directly to their websites and have daily reporting access.