The bank’s research says that Rightmove has one million listed properties, Zoopla has 650,000 and OnTheMarket 350,000.
The Morgan Stanley report says: “We had expected to find that Zoopla has 25% fewer properties listed than Rightmove, based on the reported number of agents.
“However, our data suggests that the actual figure is 35%."
The report also says that Rightmove could be earning a lot more out of agents, with more “legroom” for products such as premium listings.
According to Morgan Stanley, Rightmove could deliver five years of 10% annual growth if online property advertising increases to the same levels as online auto advertising.
Here is the article on Property Industry Eye in full.