Juwai.com - named ‘most influential international property site in China – 2014’ by the country’s peak e-commerce body - has made huge gains in its three and a half years of operation. It has created a global platform for real estate information servicing the world’s Chinese communities.
Juwai.com sends more Chinese buyer inquiries to home sellers, developers and agents than any other source. It facilitated an estimated US$4.2 billion in Chinese international real estate purchases in the 2013 calendar year.
With Chinese buyers investing billions in real estate acquisition around the world, Andrew Taylor shared the company’s successful strategies with more than 140 leading property portal managers from 27 countries at the recent 13th Property Portal Watch Conference in New York. He said a key challenge for all agents was how to get their properties in front of this attractive segment.
“Juwai is where the Chinese find international properties. We’re a consumer advocate, consumer-driven product. More than 2.5 million people visit site each month, 70% Chinese. Monetization is achieved through Software as a Service (Saas),” Andrew said.
He said Juwai was used by Chinese people both in China and those living in other countries and currently had more than 3 million listings. However, he said listings did not define the portal.
“We create consumer confidence by providing high quality, detailed local editorial content on the region in which the buyer is interested. We pull visitors to the site and put them in touch with the right people, securing transaction off the back of visitors to the portal.
“Our consumers trust us. We ‘hold their hand’ during the process, chasing information from the customer rather than the broker,” he said.
Andrew said the company’s approach was to start with editorial, which was then backed up by internal systems. Juwai now has a team of 140 people, with 60% in China and the remainder in Hong Kong and other countries.
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