Zillow has announced that Zillow Tech Connect: Leads has cleared a new milestone: 51 technology partners are now available through the platform, including highly-requested Market Leader, which was acquired along with Trulia in February by Zillow Group. Market Leader tools help agents generate and manage more leads and provide seamless ways to engage and market to their contacts. Zillow Tech Connect: Leads allows technology companies to connect their systems with Zillow, creating a more seamless experience at no additional cost for the brokers and agents who use Zillow as a key component of their marketing efforts.
"There's been overwhelming demand from agents and brokers who use Market Leader to have it integrated into Zillow Tech Connect: Leads," said Scott Smith, Market Leader general manager. "We have nearly 200,000 subscribers – many of whom leverage Zillow as part of their marketing efforts. Now those hundreds of thousands of agents are able to integrate their contacts from Zillow into Market Leader Tools and leverage the power of the automated lead management."
Market Leader joins other new Zillow Tech Connect: Leads partners, including PropertyPulse by z57, Onjax, Quantum Leads and My Buying Buddy. Zillow already offers its own contact management software, which is used by many brokers and agents. However, Zillow believes that brokers and agents should have the right to choose the technology with which they are most comfortable and that most efficiently connects them to consumers ready to engage on their home search. Agents and brokers can connect to Market Leader, or any other CRM available on Zillow Tech Connect: Leads, through the Contacts section on their Zillow profile.