If you live in the Bay Area, you may have seen the new Zumper ad campaign: “Break up with Craig”. Zumper has nothing personal against people named Craig. Rather, they think the process of searching and applying for an apartment should be easier.
For those who haven’t heard of Zumper, it is a national home and apartment rental search site, and also the first “search through close” platform. What this means is that you can not only search for a new apartment, but you can also securely apply directly from the Zumper website, iOS, or Android app.
Imagine you’re in a crowded open house and people are applying with pen and paper – writing on refrigerators, walls, someone else’s back (we’ve all seen it) – that’s where Zumper comes in. With Zumper, you can pop open your phone and securely apply with one click. Boom, now you’re on the way to brunch.
The Zumper campaign consists of a series of digital billboards across the 101, 280, Bay Bridge, and 25 bus stops within San Francisco. There’s also a permanent billboard on the corner of 8th and Folsom (below).
This is Zumper's first jump into physical advertising, and they are learning a lot in the process.