Already a partner of the leading real estate networks, Acheter-Louer.fr has announced the signing of a strategic agreement with the SNPI (Premier Syndicat Francais de l'Immobilier or National Union of Real Estate Professionals). The 9,600 member agencies will be able to freely distribute their ads on the site and benefit from preferential rates on a range of web marketing tools. The challenge for Buy-Rent: to enrich its volume of online offerings and expand sales of its technology provider business.
The 9,600 members of the National Union of Professional Estate now see their ads on the site snpi.com automatically republished on Acheter-Louer. " We have started a job with the SNPI to gather all ads from its members (...) it is then the union will cover the distribution costs on our portal , "says Fabrice Rosset, CEO of Acheter-Louer.
In exchange, the union negotiated rates "very competitive" on subscriptions to technological services offered to Acheter-Louer real estate agents including creating websites, mobile applications, targeted emailing.
"We would benefit from a visibility in the communication media of SNPI and forums in meetings to present our products. This long-term partnership offers a commercial opening more than 9000 potential customers "says Fabrice Rosset. Note that the union already has a historic partnership with SeLoger, which offers its discounted packages for members.
Early in 2013, Acheter-Louer had sourced 250,000 ads and they have just passed the symbolic 1 million ads in mid-March. For 3 years, the portal has indeed made the choice of a development strategy based on partnerships with major real estate signs to enrich its volume of deals.
"We now have a competitive content from major real estate portals, in particular SeLoger which claims 1.5 million ads. We should arrive at a similar volume in 2015" added Fabrice Rosset . In parallel, has also Acheter-Louer boosted his recent years traffic through partnerships with large audience sites. It now boasts 200,000 unique visitors to the site Acheter-Louer.com with an additional 2 million through its partner sites.