Zoopla has confirmed that traffic to its websites and mobile apps reached 50 million visits in March with mobile accounting for a record 62.6% of all visits as more and more consumers are using the Group’s broad range of services to find agents and search for property at work, home and on the move.
ZPG’s audience has been largely unaffected by the launch of Onthemarket (OTM) in January. According to both ZPG internal data and confirmed by independent research firm Hitwise, ZPG traffic since the end of January has been on average more than 25 times greater than OTM’s with the gap between the two websites widening over the three weeks to Easter.
Lawrence Hall of ZPG said, “We are delighted with our continued strong audience levels and the value we are delivering to our members. It is a tough market and attracting a significant audience and delivering high levels of appraisal and applicant leads along with brand awareness for our members is what we are focused on. Our members enjoy a significant competitive advantage over non-members and we have now seen dozens of members who left us to trial OTM return.”
Source: Press Release