Gareth joins ZPG with a proven track record and over 25 years’ experience in key marketing roles and most recently as Brand Director of MoneySuperMarket Group Plc where he was responsible for brand marketing across multiple brands including MoneySuperMarket, TravelSuperMarket and MoneySavingExpert. Prior to that Gareth was Marketing Director at Mars UK and Innocent Drinks and has worked in various marketing roles at both Nestle and Unilever.
The newly created CMO role will form part of the ZPG Executive Team and Gareth will report directly to Founder & CEO Alex Chesterman and be responsible for the Group’s overall marketing strategy, building on the successful campaigns to date and ensuring that awareness of the Group’s portfolio of brands continues to grow.
Commenting on his new role, Gareth Helm said, “I am delighted to have joined ZPG. In a short space of time the Group’s main brand, Zoopla, has grown to become a national household brand and I am looking forward to maintaining and growing this position. I am excited by the Group’s ambitions, vision and plans for the future and am looking forward to ensuring that we continue to drive usage amongst digital property consumers and that our advertisers are fully aware of the value of our audience and the products that we offer for their benefit.”
Alex Chesterman, Founder & CEO of Zoopla Property Group said: “We are delighted to welcome Gareth to our team. His wealth of marketing experience and the results achieved for an array of big consumer brands is extremely impressive and I am looking forward to having him working on our brands to ensure that we are the number one choice for consumers when it comes to the property market.”