After a very strong start to the year, Canada's Point2 Homes continues to beat previous records in terms of traffic, mobile app activity and consumer-to-agent connections.
Point2 Homes is a real estate search portal owned and operated by Point2, a leading provider of real estate marketing solutions and lead management software to brokers and agents. It supports home searches in Canada, the US, and other international locations.
The website attracted 70% more unique visitors in March 2015 than in the same month in 2014, while visits via search engines (Google, Bing, etc.) doubled. Three regions stand out as the biggest traffic generators: Toronto, where traffic went up by 129%; Ottawa, which saw an increase of 89%; and Winnipeg, where traffic was up by a staggering 373%.
With Point2 Homes’ Facebook page becoming the social meeting place of over 17,000 home buyers and real estate agents, social media traffic has surged by 478%. In addition, the numerous press mentions in top-tier publications such as Huffington Post, The Province, and BlogTo played an important role in making Point2 Homes a household name.
The number of connections established between buyers and the agents who advertise their listings on Point2 Homes has also experienced a considerable growth; in March, there were over 162,000 agent-to-consumer interactions.
“The growth we’ve been seeing on Point2 Homes since the beginning of the year is truly remarkable. It positions us as one of the fastest growing real estate search portals in Canada and a trusted resource for home buyers and real estate professionals alike,” said Alexandru Palade, Point2’s Director of Product Development.
Agents looking for more exposure can easily tap into the great traffic potential of Point2 Homes. By creating a Point2 Agent account, they can feature their services and listings on Point2 Homes, while also taking advantage of other custom-made marketing solutions for agents such as a mobile-friendly website, priority placement for listings, listing syndication, and more.