The app, launched on April 15, aims to help prospective buyers search for properties either for residential, investment, or business, within their preferred location or price range that suits their financial profile. Research has shown that in Asia alone, digital banking consumers are expected to grow from 670 million in 2012 to 1.7 billion in 2020. About 40% of mass affluent customers now prefer online or mobile banking, and among those under 40 years of age, around half prefer digital banking.
“We believe the app will bring great convenience to property buyers; the features are designed with the user in mind, and powered by the extensive property listing database of our partner, PropertyGuru, we are certain that users will be able to find the property of their dreams." said Maybank’s Mohamed Adam Wee, Group Chief Marketing Officer.
PropertyGuru is the exclusive content provider for the app in all markets, delivering more than 350,000 property listings in Malaysia as well as daily property news. For a start, the app is focused on ‘for sale’ listings, with property news, listings on “for rent” and “New Homes” and others on the future roadmap.
The announcement follows a series of successes for ProperytyGuru Malaysia. In March, the company witnessed record traffic and provided more leads to its advertisers than ever before. “We are excited to work together with the biggest bank in Malaysia and to make our property content available to their 9 million customers. We are also excited with this partnership as it gives property seekers more options to browse PropertyGuru content on-the-go,” said PropertyGuru’s CEO Steve Melhuish. PropertyGuru Group already has the most popular suite of property search apps in the industry with more than 2 million downloads to-date.