Zoopla Property Group is building on its current national print, outdoor advertising and radio campaigns with a new campaign for its Zoopla brand which is designed to communicate the scale of Zoopla’s audience in a simple and effective way.
The new campaign, called ‘Zoopla-Size Me’, which was revealed at the ESTAs by Phil Spencer, launched nationally this week and allows sellers and landlords to submit their property online via the Zoopla website for a chance to make their property the most seen in the UK.
From the properties submitted online, each month one will be chosen and featured across large-scale media and online advertising spaces, from national billboards to newspapers and to Facebook and Twitter.
Carly Grigglestone from Sowerbys said, “This is a fantastic initiative from Zoopla and we are delighted that one of our clients’ properties was the first chosen to front this campaign. The concept clearly highlights the scale of the Zoopla audience and importance of acting in the best interest of our clients to get their property seen by everyone.”
Alex Chesterman Founder & CEO of Zoopla Property Group said: “This campaign clearly shows consumers the power of Zoopla as a marketing platform. At the same time it will help our members win instructions as consumers understand the benefit of being listed on Zoopla and insist their agent markets their property on Zoopla or chooses an agent who can.”