Comparison websites have gone from strength to strength in the past few years as savvy consumers seek out the best deals, with sites like Go Compare becoming household names. Homeowners too have become less passive and more discerning of the services they use.
While there are several sites already in existence that allow homeowners to compare different high street agents, or online agents, TheHouseShop.com claims to be the first site to allow vendors to compare all their options in one place.
Homeowners using The House Shop website will be able to choose how they want to sell their home and compare the pros and cons of each sales method to find the one that suits them best. Sellers advertising property on The House Shop will be presented with 4 options to sell their home: from the DIY approach of a private sale, to online estate agents, high street agents, and even property auctions.
Having worked in the ‘For-Sale-By-Owner’ market for almost a decade as The Little House Company, the newly re-branded The House Shop have put choice at the heart of their business model. Although the site does still offer a FSBO service to sellers, The House Shop had found that 80% of their customers would require the services of an estate agent at some point during the sale, leading them to expand their offering to include all the available routes to market.
The House Shop hope that this new approach will increase transparency in the industry and demystify the sales process for consumers who may at times feel they are not being shown all their options.
Co-Founder, Nick Marr said:
“Each vendor has unique requirements and to force them down one route to sale is not in the interest of the homeowner. Each method of sale has its pros and cons and our aim is to help consumers make an informed choice.”
“We are the first property portal in the UK to offer multiple ways to put a property on the market. By working with online agents, high streets agents, auction houses and offering our own advertising solution, homeowners are free to select how the want to sell a home.”
By bringing together all types of vendors in one place, The House Shop have created a unique mix of listings that won’t be found on other major portals, giving them an edge in a competitive market.
Source: Press release