www.idealista.com/tools, designed for use by real estate professionals, makes an agent’s everyday work much easier, from the time property is registered, visits are appraised or arranged in real time through to sending out information about each property.
To convert habitania into “tools”, idealista created a joint work team made up of professionals from habitania and idealista programmers and ux (user experience) experts. The result is the fruit of two years’ technological research and a significant financial and human investment. Over this period, the daily practices of over 1,000 customers were assessed in order to create a stable and robust tool, designed to be used on a mobile phone and address estate agents’ actual needs.
In addition to the inherent advantages of real estate management that is 100% mobile, idealista/tools enables more striking websites with up-to-date designs and fully integrated with social networks. Automatic product portfolio updates on different platforms and the possibility of collaborating with other agencies in the area (local MLS) also leverage its users’ business opportunities.
The simplicity of its interface means a definite farewell to the typical drag conventional software and CRM tools in the real estate sector have long suffered from due to their extreme complexity and their low uptake levels among users in an agency. For Ricardo García, head of idealista/tools, “it is undoubtedly a tool conceived by and for estate agents. Intuitive, powerful and with all the necessary features to effectively optimise their portfolio management”.
Source: Press Release