Zillow has announced that one of the nation's largest real estate franchisors, RE/MAX, has joined Zillow® Tech Connect: Leads, adding RE/MAX LeadStreet® to the growing list of technology partners. Zillow Tech Connect: Leads allows technology companies to connect their systems with Zillow, creating a more seamless experience at no additional cost for the brokers and agents who use Zillow as a key component of their marketing efforts.
"We're constantly looking for ways to improve and streamline technology processes for RE/MAX agents," said Tim Drouillard, RE/MAX Senior Vice President, Information Technology. "Making it possible for them to bridge their Zillow and LeadStreet accounts is a tremendous benefit that helps them maximize both resources."
Zillow already offers its own contact management software, which is used by many brokers and agents. However, Zillow believes that brokers and agents should have the right to choose the technology with which they are most comfortable and that most efficiently connects them to consumers ready to engage on their home search. Agents and brokers can connect to Market Leader, or any other CRM available on Zillow Tech Connect: Leads, through the Contacts section on their Zillow profile.