realestate.com.au, together with technology company Scann3d and property developer BPM, are revolutionising the way home buyers view property developments, with the launch of what is believed to be the world’s first self-guided 3D walk-through for a yet-to-be-built apartment development on the internet.
With off-the-plan development approval and construction activity increasing in Australia to meet consumer demand1 , this new technology will enable home hunters to take virtual tours through three-dimensional renders of a finished property, allowing them to experience the look and feel of what a finished apartment will be like, and ultimately helping them decide whether it’s the right property for them.
REA Group, owner and operator of realestate.com.au, recognised the potential of online 3D experiences and approached local Melbourne companies Scann3d and BPM to bring this technology to its monthly audience of more than three million visitors.
REA Group Chief Information Officer Nigel Dalton said this new experience – thought to be the first in the world on a property portal – is another way Australia’s leading property site is making the property process simpler, more efficient and stress-free for property buyers.
“A property purchase is one of the biggest financial decisions people make in their lives. Buying offthe-plan is attractive for many people, particularly first home buyers, as it can be seen to be more affordable.
“We know that people looking to buy off-the-plan apartments can sometimes be hindered in their decision-making as they are unable to walk through it like an established property3 . This new technology helps consumers immerse themselves in a finished apartment, enabling them to ‘walk’ through it, to get a deeper understanding of what they’re buying.
“Australians live on realestate.com.au so we wanted to bring this experience to the increasing number of people searching for off-the-plan apartments4 on our site. While 3D and virtual reality technology has been around the property industry for a while, we believe this is the first realistic, self-guided and web-delivered off-the-plan experience, and will change the decision-making process for thousands of people looking to buy these properties in Australia,” Mr Dalton said.
Trent Clews-de Castella, co-founder and CEO of Scann3D, said that 3D technology enhances the experience of viewing off-the-plan developments.
"We are really excited to see REA Group leading the charge in delivering what we believe to be a world first online experience for buying property off-the-plan. Virtual tours are nothing new to real estate, however they have never been supported by a property portal in this way; showcasing a space in 3D, providing the same physical sensations, reflections and realism that rival physically being there,” Mr Clews-de Castella said.
BPM, developer of new Melbourne development Shadow Play, is the first to offer 3D tours of offthe-plan apartments on realestate.com.au. According to BPM’s Sales and Marketing Director Ashley Bramich, this new technology is an exciting new form of marketing for the development industry.
“3D tours help bridge the gap between traditional marketing and leaving it up to consumers’ imaginations. Someone can now easily position themselves inside a finished apartment much in the same way that they can in existing property.
“We’re very excited to partner with realestate.com.au and Scann3d to be first in the world in bringing this technology to the developer market,” said Mr Bramich.