Founder and CEO Shaun Di Gregorio stated that Kupatana.com had shown rapid growth in the early stage East African market. It is the market leader in Tanzania, with an expanding presence in Uganda, Rwanda and Burundi.
“One of our target frontier regions is East Africa and the team at Kuapatan.com has made huge steps in building a great business that is the clear leader in Tanzania, growing rapidly in Uganda and with an expanding presence in the neighbouring countries of Rwanda and Burundi,” he said in a statement.
Kupatana.com provides general classifieds listings including automobiles, real estate, consumer goods and more, and also offer users over 120,000 classifieds listings. It had recorded greater than 720,000 visits with 4.82 million page views and 3.31 million mobile app screen views in the month of May.
“With an estimated population approaching 50 million people, and the fifth most populated country in sub-Saharan Africa, Tanzania represents one of the world’s most economically desirable frontier markets. The country is considered one of the most stable democracies in Africa, and has historically maintained friendly relations with both the US and China, both of which additionally are major trading and foreign direct investment partners,” FDV noted.
Having reported 6.1 million Internet users in 2012, Tanzania’s Internet infrastructure was recently enhance by country-wide fibre connections, allowing for cheap and accessible Internet throughout the country.
The government has further committed to expanding Tanzania’s Internet architecture, through the introduction of 4G LTE, making mobile Internet access cheaper, faster and more accessible as well, the statement said.