Underlying the tool is the claim that nine out of every ten landlords use Rightmove to search for their next investment property. In addition, new research by Rightmove has found that 40% of landlords last instructed a letting agent when they had just bought a property.
The lettings lead management tool plots where landlords, who say that they are looking for their next investment property, have enquired about a property on Rightmove.
The email lead mapping tool is also available in resale to give agents a better picture of all the home-hunting activity taking place to help them find hidden instruction opportunities.
The tool displays the enquiries as pins on the map and does not disclose any landlord or agent details.