A new survey of over 4,000 homeowners by Zoopla Property Group (ZPG) reveals that 91.6% believe that where their agent markets their property is either important or extremely important, 94.2% expect their agent to automatically maximise the marketing exposure of their property and 91.5% would consider switching agents if they found out that was not the case, with a further 6% stating they would look to re-negotiate fees as opposed to switching.
The survey, conducted between 11th and 15th June, found that 88% of respondents would expect their property to be advertised on Zoopla when selling or letting versus 89% for Rightmove. And when asked which single website they viewed as most important to be on as part of the agent instruction process, 47% selected Zoopla versus 47% also for Rightmove and just 2% for Onthemarket.
Over 90% of those surveyed confirmed that they conduct their property search primarily through property websites with 48% confirming that if they could use only one site it would be Rightmove, 46% would use just Zoopla versus less than 1% who would opt for Onthemarket.
Perhaps the most interesting result in the survey came in response to asking what was most important to homeowners when selling or letting their home. By far the largest proportion of respondents (41.5%) stated that the property websites the agent advertises on is the single most important factor in choosing which estate or letting agent to instruct versus 21% and 15% who stated that fees and valuation respectively were most important and just 2% who said that local newspaper exposure mattered most.
Lawrence Hall of ZPG said: “This latest data shows clearly that homeowners expect their properties to be marketed as widely as possible and that agents who choose not to are operating with one arm tied behind their back when trying to win instructions. It also shows just how far local print has fallen and property websites have risen in terms of importance with sellers in a relatively short period of time.”
Source: Press Release