The Zillow Group has announced the pending sale of ActiveRain, a social networking, blogging, and training platform for the real estate industry, to the Ben Kinney family of companies. The sale is expected to close June 30, 2015.
"Ben Kinney taking on the ownership of ActiveRain is a positive step forward in the stewardship of this important and influential community of real estate professionals," said Spencer Rascoff, Zillow Group chief executive officer. "As part of Ben's organization, ActiveRain will be a major focus, benefiting from Ben's leadership and oversight, helping ActiveRain continue to flourish within the agent community. We look forward to watching ActiveRain grow and evolve."
"We're eager to bring ActiveRain back to its roots and continue the work Jonathan Washburn, Bob Stewart and the team started in 2006," said Kinney. "We have some great things in store for ActiveRain that we think agents who use the site are going to love."
The Ben Kinney family of companies is a collection of real estate-related training and software companies, including Real Launch, Brivity and Blossor, as well as the technology firms Big Fresh and Tech Help. Kinney has been a licensed real estate professional for 11 years and leads nearly 1,000 agents in the real estate brokerages he owns and operates in the U.S. and the U.K.
ActiveRain became part of Zillow Group through its acquisition of Trulia, which closed in February 2015. Kwkly, a text-to-lead service that helps connect buyers with agents, is also being acquired as part of this transaction, and is expected to transfer to the Ben Kinney companies within the next 30 days.