In April this year, India's PropTiger acquired Out of Box Interaction, a user interface design firm, for an undisclosed amount. The core purpose of the acquisition is to improve the user interface of its website and to display real estate projects in a more immersive way.
Out of Box Interaction currently offers various marketing products for real estate projects. This includes Android and iOS apps with features like augmented reality, multi-touch kiosks, tables and screen for presentation at marketing offices and property expos, interactive ‘video wall’ and lead tracking software etc. It claims to have over 20 clients including Godrej properties, Karle Infra, RMZ Corp, Olympia, Essar and Brigade Group among others.
It will be interesting to see what PropTiger can come up with after this acquisition. Competition in the real estate space has been heating up, with most competitors focusing on UI and an immersive experience to attract users. PropTiger does mention that the acquisition “will help us in adding a new dimension to our customers’ home search process by making digital information more tangible and interactive.”