According to the AIM Group, Assis.ru, one of Russia’s largest real estate classifieds syndicators, has rebranded as Zipal.ru.
Assis.ru was founded at the Skolkovo Innovation Center (a Russian version of Sillicon Valley) and allowed users and agencies to syndicate properties for rent or sale across most of Russia’s real estate classifieds sites for set fees.
According to Zipal’s CEO and founder Stanislav Bessmertnyy, the old site was remodeled with newly acquired financing, to improve the IT side of the platform and enhance user-friendliness. The new version is certainly more organic and visually dynamic.
However, the biggest change has come in the adjusted tariffs. The listings syndicator now offers listings on free sites at no cost, unlike previously. The measure may be aimed at attracting more users to the service and increasing web traffic, thereby driving ad revenue.