This program offers the opportunity for property managers to purchase prime advertising space on top off renters' search results on Zillow. These ads are highly targeted to renters' search areas and will show up only when they are searching the area in which the properties are located, and drive traffic directly back to the property's website.
There are three new advertising products available as part of Zillow Rent Connect: Boost: special offer, which highlights a specific unit or floorplan; a video ad, which is a 30-second, professionally produced video of the property; and the traffic ad, which is a static ad about the property.
"These new ads are a great way for our partners to surface specific parts of their properties - like amenities or a great unit - and drive traffic from Zillow directly back to their own website, which is an industry first," said Greg Schwartz, Zillow Group chief revenue officer. "The video ads are particularly engaging to renters. We've taken what we've learned from producing these types of ads for real estate agents and applied it to creating these highly effective videos for our rental partners."