Auction.com and AREAA Global, a subsidiary of the Asian Real Estate Association of America (AREAA), has announced a co-marketing partnership to expand real estate ownership opportunities for Chinese investors. As part of the initiative, Auction.com and AREAA Global will work together to connect Chinese investors interested in purchasing commercial real estate (CRE) in the US with Chinese-speaking brokers and agents who have been trained on how to execute transactions on the Auction.com platform.
The agreement comes on the heels of Auction.com’s announcement of a partnership with Juwai.com, the leading Chinese international property listing portal, to bring American commercial real estate opportunities to Chinese investors. Per that agreement, US real estate listings from Auction.com will be advertised on Juwai.com in Chinese, making them accessible to Juwai.com’s 2.6 million monthly Chinese-speaking users in mainland China, Hong Kong, Singapore and around the world.
“As the only business trade organization focused extensively on facilitating international partnerships between real estate professionals in the US and Asian investors overseas, AREAA Global is the ideal partner for us in this endeavor,” said Auction.com CEO Tim Morse. “Our mission is to make it easier for people to buy and sell real estate online. Providing local market, Chinese-speaking real estate experts will help Chinese investors make informed buying decisions and gain a better understanding of Auction.com’s transaction processes.”
Auction.com will work closely with AREAA Global to guide interested buyers coming from Juwai.com through the transaction process and provide training for real estate professionals in the AREAA network on its online platform. In turn, AREAA Global will establish a fully-licensed consulting service to qualify and deliver customer inquiries to trained commercial real estate agents who will work with these investors.
“AREAA Global is excited to work with Auction.com to increase investments in US commercial real estate opportunities. As the world’s largest investor in US residential and now commercial business, Chinese investors are becoming a critical part of ensuring strong demand and consistent capital flow for US real estate,” said AREAA Global Chair Allen Chiang. “Through this partnership, we can benefit both US-based sellers and buyers from China by leveraging a world-class online auction platform.”