The research, conducted between 29 June and 3rd July, and questioning thousands of consumers across the UK shows that Zoopla’s national spontaneous brand awareness amongst all adults is at 38% versus 34% for Rightmove and 2% for Onthemarket.
There are also signals to increased vendor activity later this year with 7% of consumers surveyed by Harris Interactive expecting to sell in the next 12 months, up from just 5% in February of this year.
Lawrence Hall of ZPG said, “This research reinforces how the Zoopla brand remains front of mind with consumers when thinking of property search and research. This is a difficult market in which to establish brand loyalty which we have done through constant innovation and differentiation. And our high levels of brand awareness and usage are helping us to deliver record levels of instruction leads for our members to take advantage of.”