Homes.com and RE/MAX have renewed and expanded their long-standing technology and advertising agreement. RE/MAX has selected Homes.com to power the remax.com website and the RE/MAX suite of mobile applications through 2017, extending the relationship that began in 2005.
“We’re thrilled that RE/MAX has once again selected Homes.com to power the most important elements of their online marketing efforts,” said David Mele, president of Homes.com. “We offer RE/MAX and its Affiliates a unique approach, combining our innovative technology services with our vast consumer reach. Together, we are leveraging the audiences of Homes.com and Remax.com to build traffic and deliver leads from both websites efficiently and directly to RE/MAX sales associates.”
As part of their expanded agreement, RE/MAX and Homes.com will launch a co-branded edition of the Homes.com Connect lead management and marketing platform later this year in RE/MAX Company Owned regions, serving as an upgrade to the current RE/MAX LeadStreet system. Homes.com Connect will offer RE/MAX agents a robust contact and lead manager, listing management, email marketing system, third-party lead aggregation, social prospecting and more.
The agreement also includes launching a new, fully-responsive version of remax.com. RE/MAX will utilize Homes.com’s in-house design team to create a fresh look for remax.com, a trusted consumer resource.
“For nearly a decade, RE/MAX Affiliates have had much success with the Homes.com platform through its quality lead generation and premier marketing techniques,” said Tim Drouillard, RE/MAX senior vice president, information technology. “We’re excited to continue our relationship and enhance the many marketing opportunities available from Homes.com.”
Source: Press release