CEO Jason Spencer said, “homely.com.au is growing, and growing fast. In 12 months time we have doubled the number of people on our site. Every month hundreds of thousands of people are looking for their next home and uniquely for the seller and agent it’s all 100% free to list.”
Spencer believes the growth is attributable to Homely’s unique positioning, one very much built on social and community, on people talking about where they live. “Our research of buyers and sellers is telling us we are easier and faster to use than the established portals especially without annoying banner ads.”
“We know that consumers have a habit of using the established portals and it takes time to break that. Obviously they have been around a lot longer, but the numbers are very exciting.”
Unique to Homely is the volume of visitors from overseas. Almost 25% of visitors are people from other countries looking at unique content to learn about the schools, the locals, the safety and vibe that a suburb brings. Homely has the largest collection of suburb and street reviews in Australia.
Homely has recently switched it’s focus to growing it’s consumer base, launching it’s first consumer outreach with billboards, direct mail and digital campaigns. To continue this push Homely has appointed Canadian executive Marty Stanowich who brings close to 20 years experience growing and marketing technology companies.
The first 18 months have been about adding agents and showing our support for the industry. Rocky Bartolotto, Homely’s National Sales Director commented “Agent’s love our free to list model and now 90% of agents have signed up to our service. We continue to show our support with many industry and franchise group sponsorships. We are here to stay.”
“It’s a long game and one that we are ready for” said Spencer. “We spent 7 years in our previous business StreetAdvisor.com.au collecting over half a million street and suburb reviews from all around Australia so we are prepared for the challenge ahead. We have recently scaled up our people, added a team focused 24/7 on Consumer growth and moved into new offices.”