OnTheMarket.com has published a press release claiming it had 5.2 millions visits in July - an increase of 18% over June when it had 4.4 million visits. It also claims it had more than 2.4 million unique visitors which was an increase of 17% on June’s figure of more than 2 million. These figures are based on Google Analytics and makes July the best month for OnTheMarket since launch in January 2015.
Ian Springett, Chief Executive of OnTheMarket.com, said in the press release: “From a standing start just six months ago, the growth in our traffic, engagement, property stock and agent membership has been impressive."
He went on to say, “It took Zoopla three years to reach 5 million visits per month, even having acquired PropertyFinder, Hot Property and ThinkProperty along the way."
These Zoopla figures are contained in FY 2014 annual report however Zoopla do not reference the source of the figures as being the same Google Analytics thus opening the potential for an "apples vs oranges" comparison.
Ian Springett continued: “You may have seen some commentators asserting that all we have achieved is to strengthen Rightmove as it gains traffic, agents and property stock at the expense of Zoopla as the “dispensable number two. However, the reality is that we are on a growth path towards overtaking Zoopla and then building to provide a genuine, low-cost, alternative to Rightmove.”
However, when comparing OnTheMarket with Zoopla using the same metrics (SimilarWeb in July), the path to overtaking Zoopla is still a very long one with OnTheMarket having 1.1 million visits to Zoopla's 8.7 million.