Following the success of its previous campaigns, Zoopla has launched a new national marketing campaign which includes stand-out billboards, buses and radio adverts. The new comprehensive campaign evolves the current visual style and is designed to demonstrate astonishing Zoopla data and the role the portal plays as being informative and useful when searching for a home.
Zoopla worked with award-winning illustrator Noma Bar who is renowned for creating ideas-led imagery and the new creative skilfully presents a selection of numerical property facts, which are contrasted by an intriguing and nuanced subset of data.
The simple and bold campaign will run across thousands of billboards and hundreds of bus-sides until the end of the year and during the campaign period at least two-thirds of UK adults will hear the radio ads dozens of times on mainstream radio stations such as Capital, Heart, Magic, Absolute, Classic and XFM.
Alex Chesterman, Founder & CEO of Zoopla Property Group said, “Our updated approach highlights the scale of Zoopla, our useful data on every home in the UK and communicates how we help users find properties available right now to buy or rent with very specific search queries. It is designed to deliver even more enquiries and exposure for our members.”