The HomeBuy360 platform, which is owned by Sadanika Solutions Pvt Ltd, helps developers and agents to track inventory, managing customer relations and drive efficiencies in their sale operations.
“Developers are key stakeholders to drive efficiency in the Indian real estate sector. Our vision is that every developer uses HomeBuy360 to bring down their sales and operating costs. This will help in reduction of property prices eventually benefiting the consumers,” said Rishabh Gupta, interim CEO and COO of Housing.com.
Rajat Kothari, founder and CEO, HomeBuy360, said, “The Indian real estate sector is witnessing tremendous growth and traction but it is still highly unorganised, posing significant challenges for the entire ecosystem. With less than 10 per cent of developers currently using CRM for their back-end and customer connect operations, we have a huge market opportunity ahead of us.”
The deal to buy HomeBuy360 is the third acquisition for housing.com this year.
In June, it had acquired real estate intelligence service firm RealtyBI for Rs 10 crore ($1.6 million) to enable customers assess fresh projects related risks.
Prior to that, Housing.com acquired discussion forum IREF (India Real Estate Forum) for Rs 2 crore.