The iProperty Group has launched iProperty International (international.iproperty.com), a new international property platform providing access to residential and commercial property listings worldwide. Features such as videos, 3-dimensional (3D) showrooms and frequently-updated market and demographic data ensure an immersive experience for users. As part of its initial launch phase, iProperty International features more than 3,000 listings of new Australian residential property, provided by REA Group, parent company of realestate.com.au, Australia’s market leading property site. Users can also access new property listings on iProperty Group portals in Hong Kong, Indonesia, Macau, Malaysia, Singapore and Thailand, through the site.
“Asian consumer demand for offshore property is increasing and iProperty International aims to provide investors - specifically in Singapore, Malaysia, Thailand, Indonesia and Hong Kong - with attractive international investment options. Partnering with REA Group, our first international partner and Australia’s market leader, will ensure that our customers, property buyers as well as investors have direct access to quality property listings in Australia,” said Mr Georg Chmiel, Managing Director & CEO of the iProperty Group.
CBRE’s Asia Pacific Investor Intentions Survey 2015 has indicated strong investor intentions, with a solid majority (54%) intending to increase overseas property purchases. In the survey, investors ranked Australia as the third most popular overseas investment destination.
iProperty.com’s bi-annual Asia Property Market Sentiment Report (APMSR) supports this finding, with Australian properties being a consistent top choice for Asian investors, especially among Singaporeans, Malaysians and Indonesians. This is due to favourable exchange rates and consumers’ education, migration and retirement preferences. Singapore demand for Australian property is expected to grow, following the ratification of the Singapore-Australia Comprehensive Strategic Partnership, which facilitates investment opportunities for Singapore businesses in Northern Australia.
According to a survey by NAB Residential Property, 21 per cent of all new apartments and houses sold in Q1 2015 were taken up by offshore buyers, mainly from Asia. realestate.com.au’s new property listings will be made directly available to iProperty.com’s network, which sees monthly statistics of 6.5 million visits, 60 million page views and 700,000 leads.
REA Group CEO, Ms Tracey Fellows said, “The syndication deal with iProperty is a great example of why having a strong international presence gives our customers the advantage they are looking for. We are able to connect our customers and their vendors to property seekers around the globe. The partnership is also a great complement to our myfun.com site in China.”
According to the APMSR, investors have a clear preference for online sources for property information (86%), over newspapers and magazines (51%) and talking to real estate agents (31%). Developers will gain as iProperty International brings a multitude of benefits based on iProperty.com’s vast network such as: a branding platform, showcasing properties at events and listings, EDMs to potential buyers, banner advertisements, and being featured in videos and magazines.
The platform will be accessible from iProperty.com’s international section as well and the next phase of development will see iProperty International include selected listings from property markets in other parts of the world.
REA Group has a 22.7% shareholding in iProperty.