OnTheMarket has delivered more than 5.4 million visits and 2.5 million unique visitors to its site in the month of August according to internal Google Analytics numbers. This is a rise of 220,000 visits and 100,000 unique visitors over their July numbers.
Ian Springett, Chief Executive of OnTheMarket.com, said: “In just seven months we have dramatically changed the portal landscape but this is still only the beginning.
“Our traffic, agent membership and property listings all continue to grow month-on-month. We remain confident that it's only a matter of time before we overtake Zoopla as the No. 2 portal in terms of property listings and then focus directly on providing agents and consumers alike with a credible alternative to Rightmove.”
To build on this momentum, OnTheMarket.com will be running its heavyweight TV advert campaign again throughout September. The OnTheMarket.com TV advert will run more than 2,500 times in three weeks.
However, using SimilarWeb to compare OnTheMarket with the number 2 placed Zoopla, there is still a long way to go to close the gap. In July, Zoopla had nearly 8x the number of desktop visits when compared to OnTheMarket.