PropTiger.com has announced the launch of its online property festival - “The Big Happiness Festival”. The online home buying festival, running from 7th to 14th September exclusively on www.proptiger.com and www.makaan.com, is the first such event organized by an online real estate platform on such a large scale. The sales event will provide prospective home buyers lucrative deals and discounts on home purchases across major cities such as Ahmedabad, Bangalore, Chennai, Gurgaon, Kolkata, Mumbai and Pune.
As part of the festival, Godrej Properties will be showcasing a number of its flagship projects such as Godrej Prana and Godrej Infinity (Pune), Godrej 101 (Gurgaon), Godrej Prakriti (Kolkata), Godrej Azure (Chennai), Godrej E City and Godrej United (Bangalore), Godrej Garden City (Ahmedabad) and Godrej Prime (Mumbai).
The festival, running exclusively on www.proptiger.com and www.makaan.com, is targeting prospective home buyers across India and is offering numerous reasons for customers to book homes online. During the festival, properties can be booked online with a token amount of just Rs 20,000. The festival will showcase a number of top property deals in various cities and assure 100% refund of booking money in case of change of decision within a time span of 15 days. Deals on offer include free open car parking and modular kitchen, subvention plans and up to Rs. 40,000 of assured gift vouchers.
Within hours of the campaign pre-launch, PropTiger.com has received over 2000 registrations for the event.
“The Big Happiness Festival will not just offer great deals in the residential property market but also enable assisted property transactions online for a number of home buyers who have increasingly become comfortable with online shopping but yet need some human assistance through the process. This event is the biggest online event launched by the company and reflects the strength of our cutting edge technology platform.” said Dhruv Agarwala, CEO, PropTiger.com and Makaan.com.
Earlier this year Proptiger.com combined with Makaan.com, to create India’s only comprehensive ‘classifieds to transactions’ one-stop digital real estate platform. Key investors in Elara Technologies Pte Ltd, which owns PropTiger.com, include News Corp, SAIF Partners and Accel Partners.