Rent.com.au has achieved a record of 334,000 unique visitors to the website during August 2015. This is up 32% from June and 60% over the previous August. They have also completed the transition of their paid search marketing to Accordant and finalised a CPC deal with the Mitula Group to drive incremental traffic to www.rent.com.au over the next 12 months.
RENT Managing Director Mark Woschnak said: “We are pleased to have successfully completed the transition of our search engine marketing to Accordant so that we can now begin to fully benefit from their expertise in digital optimisation.
“In addition, the results from the trial we have run with the Mitula Group has given us the confidence to enter into the referral agreement which we expect will drive an incremental 400,000 unique visitors to our site in the next 12 months, over and above traffic driven via Accordant, with the ability to step this up further as both parties continue to grow”.
In addition to paid search and paid referral sources, RENT acquires traffic to its main website www.rent.com.au through organic/non‐paid sources and has recently appointed public relations and social media/content marketing staff to improve its traffic volumes from these sources.