Onthehouse has announced the launch of its new Onthehouse.com.au website. Developed on a totally new technology platform, the new website provides an improved user experience and onsite analytics allowing the company to more effectively monetise its traffic.
The new platform also allows new website features and products to be more quickly rolled out on Onthehouse.com.au facilitating the future development of its business model.
Key points to note are:
"In addition, by enhancing the consumers’ research experience, the new site and mobile application allow our advertising partners to better engage with an audience in the early stages of their decision making process, and allow us to build some exciting new advertising products for both agents and advertisers including financial, utility and home improvements.
"Our vision has always been to provide sellers, investors and buyers with choices by providing free content, and allowing them to enjoy more informed conversations with their local real estate agents. This new platform does this more effectively. By doing so, it provides agents and other advertisers, with a unique marketplace to promote their expertise and engage a targeted audience conducting research around critical property decisions."
Chris Meehan CEO of Onthehouse said "this investment underlines the company’s belief in the significant opportunity to deepen engagement with our consumer. Our aim as outlined in our strategic review, is to accelerate this opportunity through securing a joint venture partner and build shareholder value as we target the approximately $2 billion spent every year on advertising within the lifecycle of buying, renovating and selling a property."
With a unique search function that allows consumers to research all 13 million properties in Australia whether Sold, For Sale or For Rent we are confident we will grow our consumer audience and create valuable products for agent partners to invest in.”
He said the new technology platform enabled an acceleration in the roll out of new tools and website functionality, and fuelled their ability to move forward on the business objectives.