Traffic levels at OnTheMarket.com have risen again in another record breaking month. According to Google Analytics, the website achieved 5.6million visits in September compared to 5.4million in August. This traffic consisted of more than 2.7million unique visitors, compared to 2.5 million in August.
Last month was also a record month for the number of leads delivered to agents.
Ian Springett, Chief Executive of OnTheMarket.com, said: “We are delighted to see such a significant increase in our traffic yet again.
“Consumers are increasingly becoming aware of our new and exclusive properties which are uploaded to OnTheMarket.com 24 hours or more ahead of any other portal and they know that to get ahead of the game, they should search at OnTheMarket.com.
“Alongside our strong uptake in traffic, support among estate and letting agents for OnTheMarket.com to succeed continues to increase daily.
“We believe it is only a matter of time before we overtake Zoopla as the No. 2 portal in terms of available UK property listings and provide agents and consumers alike with a credible alternative to the current duopoly of Rightmove and Zoopla.”
However, when looking on an "apples for apples" comparative basis, the gap between OnTheMarket and Zoopla, while closing, is still significant. According to SimilarWeb, Zoopla had an estimated 7.9 million visits (and Primelocation had another 1.3 million visits) while OnTheMarket had 920k. In addition, visitors to Zoopla spent longer on the site, looked at more pages and overall, Zoopla had a lower bounce rate.