Following on from the acquisition of uSwitch earlier this year, Zoopla Property Group (ZPG) is now launching a pilot affiliate marketing scheme for its members. The pilot scheme will help inform and create an opportunity for ZPG members to earn additional revenues from home switching services.
This is the first in a series of initiatives launched by ZPG since the acquisition of uSwitch and will enable members to offer their existing audience and customers additional value by giving them access to savings on home related utilities such as gas and electricity.
The pilot scheme is initially being offered on a limited availability basis and will incur no extra cost to ZPG members. ZPG will work closely with the participants who successfully make it onto the pilot scheme and provide marketing assets, such as text links, banners and widgets to help offer additional value via their websites, newsletters and other channels to promote home services switching to their customers.
Jon Notley, Chief Commercial Officer at ZPG said, “This is the first in a series of initiatives that we are offering to our members since our acquisition of uSwitch. The pilot scheme will enable us to work closely with a number of our members to develop the service before a wider roll out in 2016. Not only could this create an additional revenue stream, but ZPG members will be able to give their customers an opportunity to make significant savings on home related services. We are very excited about the opportunity to provide a genuine USP to our members, help increase their revenues, and importantly help consumers save a significant sum on their household bills."