The iProperty Group has signed a binding agreement to acquire leading Thailand real estate portal, Prakard.com. The acquisition comes only 6 months after iProperty Group’s entry into Thailand with the acquisition of the leading portal ThinkOfLiving.com in April 2015.
Prakard.com attracts approximately 500k to 600k unique visitors every month, entirely from organic sources, representing exceptional strength and engagement of the portal’s users. The business is profitable. As part of the integration, Prakard.com will undergo a facelift over the next 6 months and become the backbone of the entry in the private listings and agent (secondary property) segment. ThinkOfLiving.com will continue to focus on the property developer segment of the market. The combined operations are expected to be firmly profitable and attract more than 1m unique visitors every month, primarily from organic sources.
The purchase price of approximately Baht 71 million (approximately A$2.7 million) will be paid in 2 tranches and will be funded from existing cash reserves and cash flow.
“The acquisition of Prakard.com further consolidates our clear leadership position in the very exciting Thai market. We have undergone such leadership consolidation by way of acquisition in Hong Kong at the end of 2014 and in Malaysia several years ago, and believe our new combined entity is a tremendous platform from which to build an extraordinary business, “ said Georg Chmiel, Managing Director and Chief Executive Officer of iProperty Group.
Thailand, with a population of 68 million, has a growing property market with more than 180,000 property sales per year in the Greater Bangkok Region alone – significantly more sales than either Sydney or Melbourne. Property prices have historically grown at approximately 5% per annum, according to a study by real estate group Engels & Voelkers. According to the Global Property Guide 2014, property prices in Thailand are approximately 50% more expensive than those in Malaysia.
Subject to the satisfaction of certain conditions, the acquisition is expected to complete within the next 2 months.