The newly expanded agreement features a first-of-its-kind integration of two of the Zillow Tech Connect programs, Leads and Reviews. Now, RE/MAX agents will be able to receive Zillow Group leads through their customer relationship management program, LeadStreet®, and will be able to feature their reviews from Zillow on their personal agent websites. In addition, agents will have extended RE/MAX branding with attribution on all listings across Zillow and Trulia® and agents will be clearly labeled as the listing agents on the buyers' agent list on their listings. Zillow Group will also offer specially designed training and education regarding these new resources to RE/MAX agents.
"This is truly a landmark agreement," said Errol Samuelson, Zillow Group chief industry development officer. "We are focused on delivering greater value to RE/MAX and its brokerages and agents who use the services of Zillow Group. This agreement will help RE/MAX agents work more effectively and receive even more value from Zillow and Trulia."
All 59,000 RE/MAX agents in the U.S. will have the opportunity for their listings to appear on Zillow and Trulia, as well as on Zillow's and Trulia's popular suite of mobile apps. Listings will also appear across Zillow Group's extended network, which includes Yahoo! Homes, MSN Real Estate, AOL Real Estate, HGTV and Leju. In addition, the new agreement allows RE/MAX listings to feature unique brokerage branding, including a logo and link back to the brokerage website.
"RE/MAX and our agents have enjoyed a long-standing relationship with Zillow and Trulia, and we're pleased that the relationship remains strong," said Mike Ryan, RE/MAX executive vice president. "The features and flexibility of this agreement give RE/MAX agents added exposure for their listings and an opportunity to provide their clients with a higher level of service through enhanced marketing efforts."