The Zoopla Property Group reached over 7 million downloads for its mobile apps. During the month of October, almost half (49%) of all interactions on the ZPG platform were from a smartphone as consumers continue to turn to their mobile devices for property search and research on the move.
The popularity of the ZPG apps are highlighted in the current Apple App Store rankings which list the Zoopla app as one of the most popular mobile apps in the UK, currently sitting in the top 10 in the free Lifestyle app category. PrimeLocation, owned by ZPG, also ranks in the top 100 most popular apps in the UK under the same category.
Lawrence Hall of ZPG commented: “It’s no secret that the explosion of mobile is the single most important development that is changing the way home movers search for property. With over 7 million downloads of our apps and over 65% of all visits to our platform now via mobile, our members are taking advantage of both our clear market position and continuous shift to mobile.”