VivaReal, one of the leading real estate real estate marketplaces in Brazil, acquired an undisclosed stake in Suahouse.com, a CRM product with 40 of the largest home builders in Brazil.
Suahouse was founded in July 2014 by Roberto Nascimento and his team of experienced real estate and technology leaders. The management team has a combined total of 70 years in the real estate technology field. Nascimento served as ZAP’s CEO (previously Planeta Imovel) for 7 years before transitioning to his role as the head of marketing at Lopes, Brazil’s largest real estate broker. After several years as a real estate executive overseeing marketing and technology he became the CEO of Imovelweb (a Navent company) where he led the turnaround of their technology platform along with Rodrigo Costa, CTO of Suahouse.
Brazil is facing a major shift in the home builders segment. Historically home builders outsourced all their sales processes to third party brokers, but in recent years as the market has become more challenging, home builders are starting to internalize their sales forces opting to build their own brokerage houses. Roberto noticed this trend and it inspired him to help home builders organize their sales teams by providing a CRM solution to help them track and manage the sales process. Their flagship product HouseCRM includes chat, email and phone tracking among other features. The entire sales pipeline can be managed in a centralized dashboard helping companies increase efficiency and accountability.
“Historically, home builders didn’t concentrate on efficiency because sales came easy. Now that the market has become more difficult, everyone wants to reduce costs. HouseCRM helps improve process, but it also tracks each media channel to illustrate which marketing investments generate the best ROI," states Nascimento.
“Besides being impressed by the product execution, we hold the team in high regards. I have always had a great deal of respect for Roberto, as a customer at Lopes and as a competitor at Imovelweb. We always had a great relationship with mutual admiration. This made the decision easy to partner up and try and work together to advance the online real estate market in Brazil. Suahouse.com will continue to operate independently," remarks Brian Requarth, CEO of VivaReal.
Suahouse has also strengthened its management team by recruiting Marcelo Dadian as a Director. Dadian has over 25 years experience as an executive in the real estate market.